| This part of the Who's Dot Who
        guide offers pointers the 'digerati' - profiles of Dyson, Saffo,
        Rheingold, Negroponte and other members of the chattering classes.
        (Savants, such as McLuhan, who are "no longer taking calls"
        are featured in the prophets
        profile)
  the digerati
 Publishing maverick and master of
        self-promotion John Brockman
        edited Digerati - Encounters With The Cyber Elite (San Francisco,
        Hardwired 96). It features profiles and interviews with Clifford Stoll,
        Sherry Turkle,
        Lou Rosetto, Howard Rheingold,
        Paul Saffo, Kevin Kelly, Brewster Kahle, Steve Case, Stewart Brand,
        Esther Dyson and of course Bill Gates.  While disfigured by mantras such as 
          value is in activity. Content is no
          longer a noun. Content is context. Content is activity. Content is
          relationship, community. Content is not text or pictures as distinct
          from the interactive components that provide access to them. Content
          is the interactive quality. Content is a verb, a continuing process.
          Value on the Internet will be created through services, the selection
          of programming, the presence of other people and the assurance of
          authenticity - reliable information about sources of bits. In short,
          intellectual processes and services will appreciate, intellectual
          assets will depreciate. Content is information and information is not
          a thing. Value is in activity the interviews and exchange of views by
        the digerati are good value. Brockman has recently established an online
        literary trading company called Rightscenter.com
        and advertised - so far without major impact - as "the publishing
        network of the next century". In The Company of Giants: Candid
        Conversations With The Visionaries Of The Digital World (New York,
        McGraw-Hill 97) edited  by Rama Dev Jager & Rafael Ortiz
        restricts the vision to corporate CEOs.  There's better value in Road
        Warriors - Dreams & Nightmares Along the Information Highway
        (New York, Dutton 95) by Daniel Bursten & David
        Kline - with interviews of cable czar John Malone,
        regulator Reed Hundt
        and telco executive Ray Smith among others - and in The Highwaymen -
        Warriors of the Information Superhighway (New York, Random House 97)
        by 'old media' specialist Ken Auletta. Hundt's memoir You Say You
        Want A Revolution: A Story of Information Age Politics (New Haven,
        Yale Uni Press 00) provides a personal perspective, as does Cyber
        Rights: Defending Free Speech in the Digital Age (New York, Times
        98), a memoir by the Electronic Frontier Foundation's Mike Godwin.  Dyson and Denning
 Esther Dyson,
        interim chair of the Internet Corporation for Assigned Names &
        Numbers (ICANN) and
        the thinking person's Don Tapscott, is famous for her ode to cyberspace Release
        2.1: A Design for Living in the Digital Age (London, Penguin 98).
        Sadly, it provides little information about her life.  For that you
        should point your browser to the 1993
        profile in Wired. Dyson, the Wired mafia and
        others are pungently described in Paulina Borsook's Cyberselfish:
        A Critical Romp Through the Terribly Libertarian Culture of High Tech (New
        York, PublicAffairs 99) and by her colleagues at the iconoclastic ReWired. Borsook's
        more biting and more interesting than faded starlet Camille Paglia, the
        galloping Gertrude Himmelfarb of the 1990s. Controversial ecommerce security guru
        Dorothy Denning
        has a homepage at Georgetown University. She also featured in a Wired
        profile.  Negroponte and MIT
 MIT Media Lab star Nicholas Negroponte
        appears on the MIT
        and Knopf
        sites; the latter is useful for links to several profiles - replete with
        'gosh' and 'gee whiz' - by journos.   Stewart Brand's The Media Lab:
        Inventing the Future at MIT (London, Penguin 88) presents an unduly
        rosy view of 'Mr Digital', especially when compared with the more
        hard-headed examination of Negroponte's role in the debate about
        interactive tv described in The Billionaire Shell Game: How Cable
        Baron John Malone and Assorted Corporate Titans Invented A Future Nobody
        Wanted (New York, Doubleday 98) by L J Davis.  Arguably
        Negroponte's been better at marketing the Lab - and himself - than the
        more substantive contributions of less-publicised bodies. Simson Garfinkel's Architects of the
        Information Society: Thirty-Five Years of the Laboratory for Computer
        Science at MIT (Cambridge, MIT Press 00) is part history of the
        Media Lab's rival, part exploration of themes such as artificial
        intelligence and the information marketplace.  the EFF and information that just wants to be free
 For a personal perspective on the
        Electronic Frontier Foundation (EFF)
        turn to Mike Godwin's memoir Cyber Rights: Defending Free Speech in
        the Digital Age (New York, Times 98). The Foundation was captured at
        its height
        and nadir
        in Wired. Linus Torvalds, aka the Big Penguin and
        inspirer of Linux, was profiled in a 1998
        Wired and features in Open Sources: Voices from the Open
        Source Revolution (Sebastopol, O'Reilly & Associates 99) edited
        by Chris Dibona & Mark Stone.  Mavericks Eric Raymond and Richard
        Stallman are also given voice in that book, although you might want to
        turn to the latter's The Cathedral & the Bazaar (Sebastopol,
        O'Reilly 99). Ted Nelson, hypermedia guru and
        proponent of global digital library Xanadu was memorably profiled
        in Wired. Open Source advocates Richard Stallman
        and Eric Raymond
        have characteristically quirky homepages.  Peter Wayner's new Free
        For All: How Linux and the Free Software Movement Undercut the High Tech
        Titans (New York, Harper 00) is a rose-tinted account of the free
        software push.  Gilder, Rothschild, Saffo and other futurists
 ReWired
        memorably eviscerated the Wired techno-weirdies such as Gilder
        and Rothschild. Po Bronson's
        entertaining  Nudist on the Late Shift: And Other Truer Tales of
        Silicon Valley (New York, Random 99) profiled futurist George Gilder
        of the wacky Life After Television: The Coming Transformation of
        Media & American Life (New York, Norton 94) and Microcosm:
        The Quantum Revolution in Economics & Technology (New
        York, Simon & Schuster 89). There's an  online
        version of the Bronson profile. Gilder has another site;
        we await his magnum opus Telecosm, due for release in September. Michael Rothschild, author of Bionomics:
        Economy As Ecosystem (New York, Holt 92) has a site.  Futurist Paul Saffo has a personal site
        and profiles on his Institute for the Future (IFTF). Futurists Arthur C Clarke
        and Alvin Toffler
        feature in early Wired profiles. Howard Rheingold, author of The
        Virtual Community: Homesteading on the Electronic Frontier (London,
        Secker & Warburg 94) and Virtual Reality (New York, Summit
        91) has his own site.  Robot People
 Ray Kurzweil, author of AI tracts The
        Age of Spiritual Machines: When Computers Exceed Human Intelligence (London,
        Phoenix 99) and The Age of Intelligent Machines (Cambridge, MIT
        Press 90) has a site. AI guru Marvin Minsky
        gets the MIT treatment; for the man's flavour we'd recommend instead his
        fascinating, infuriating The Science of Mind (Simon &
        Schuster, New York 1985). His Semantic Information Processing
        (Cambridge, MIT 69) is for specialists; we'd suggest instead Pamela
        McCorduck's excellent Machines Who Think (New York, Freeman 79)
        and Philip Agre's Computation and Human Experience
        (Cambridge, Cambridge Uni Press 97) - authoritative introductions to
        artificial intelligence. Hans Moravec's Mind Children: The
        Future of Robot & Human Intelligence (Cambridge, Harvard Uni
        Press 90) and Robot: Mere Machine To Transcendent Mind (New York,
        Oxford Uni Press 98) are either distinctly loopy or provocative,
        depending on your stance. 
           next
          part (3: moguls)
 |