Cyberselfish by Paulina
Borsook, published by Little Brown ISBN031684771
If your firm is one of
those targeting the new start-ups or high-tech businesses, you will have met
with the new breed of entrepreneurs, virtual capitalists and net prophets who
are building the new e-conomy.
And in those meetings you
may have felt a certain disquiet and put it down to the obscene youth of your
But if Borsook's
entertaining yet powerful extended essay is to be believed, that unsettling
feeling is not born of ageism or luddism but could be a reaction to a new breed
of technolibertarianism, a new religion that is driving and corralling this
business. For Borsook, this dominant discourse "contains within it all the
different colours of free-market/ anti-regulation/social darwinist/
Or to put it simply, there
is a broad philosophical current that is dominating our culture and business
which "bespeaks a lack of human connection and a discomfort with the core
of what many of us consider it means to be human".
Here is a new religion
that worships the "freedom" that technology enables and by default
decries the human, flawed and real world.
Borsook's book is a
polemic beyond doubt. You may not agree with all that she says or the way she
says it, but if you have ever wondered why you're just not quite convinced by
the net evangelists, you should read it.